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    Bay Front Chamber Member Spotlight
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    Primorosa Salon – Beauty with Heart

    June 20, 2025

    At the Bayfront Chamber, we’re proud to spotlight Primorosa Salon, a thriving, women-owned business that not only delivers beauty and confidence to their clients but also uplifts the community through giving and collaboration.

    Founded by Eyerim Guzman, Primorosa started as a cozy 3-chair salon and quickly grew into two full-service locations in Hercules and Point Richmond. Their mission is to offer a luxurious yet approachable experience with a focus on high-quality hair care and personalized attention.

    More Than Just a Hair Salon

    Primorosa Salon offers a wide range of services including:

    • Haircolor & Highlights

    • Hair Extensions & Treatments

    • Precision Haircuts

    • Personalized Haircare Education

    • Their very own Primorosa Haircare Product Line

    Whether it’s a fresh new style or a full transformation, the salon aims to exceed every client’s expectations—all while sipping on a glass of wine or coffee in a relaxing atmosphere.

    Giving Back with Style

    One of the most inspiring things about Primorosa is their deep-rooted commitment to giving back. Their annual “Cuts for a Cause” event is a beautiful tradition where the salon partners with other local businesses to offer discounted haircuts, raffles, and pop-up shopping—all to benefit an orphanage in San Juan De Los Lagos, Mexico. Every dollar raised goes directly to creating a joyful holiday for children in need.

    While this year’s event has already taken place, Primorosa is already planning next year’s and invites fellow businesses to contribute through raffle prizes or by joining the pop-up event.

    Expanding into Beauty & Wellness

    In addition to hair services, Primorosa’s Point Richmond location now features an Aesthetics Department, where independent beauty and wellness professionals can offer their services in a collaborative space. Currently, the salon is home to:

    • Elevated IV Hydration by Goldiie, offering IV wellness infusions

    • Jaor Beauty by Jessica, specializing in sugaring, waxing, lash extensions, and brow design.

    This expansion reflects the salon’s mission to support women entrepreneurs and holistic self-care.

    A True Community Partner

    Primorosa Salon is a proud member of the Bayfront Chamber and an enthusiastic participant in community events like the Bayfront Run and other chamber-hosted programs. Their presence, positivity, and professionalism make them a standout member and a cherished part of our local business network.

    Interested in connecting or collaborating with Primorosa Salon?
    Visit their website www.primorosasalon.com or follow them on Instagram @primorosasalon.

    Let’s continue to support local businesses that not only help us look good—but feel good, too.

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